Assisting Women Build Better Organizations in Latin America

Assisting Women Build Better Organizations in Latin America

Observe how TechnoServe adapted Impulsa tu Empresa, a continuing business accelerator system, to higher address females business owners’ requirements.

The Impulsa Tu Empresa (“Boost Your Business”) program is a company accelerator system, which aims to assist 850 little and businesses that are growing Guatemala, Honduras, El Salvador, Nicaragua and Burkina Faso. The Multilateral Investment Fund, the Walmart Foundation, the Citi Foundation and the PIMCO Foundation, TechnoServe provides participating businesses mentorship, market connections, and access to capital to help them grow and expand with support from the Argidius Foundation. This system hopes to boost profits of those organizations by $25 million and create 750 jobs that are new 2017.

Understand how Veronica, creator of IKO Imagen, expanded her company while changing her community with TechnoServe’s assistance. Learn More


Ladies in Central America face access that is unequal financial possibilities as business people, leaders, workers and vendors in comparison to males. Because of this, you will find less tiny and growing organizations (SGBs) where ladies have leadership functions, as well as those SGBs with females leaders, you can find usually greater profitability and growth constraints in accordance with those led by guys.

A number of the challenges that are key business owners face whenever growing their companies consist of:

  • Balancing household business and care obligations
  • Accessing finance without appropriate ownership or an assurance
  • Joining business that is traditionally male-dominated


To better support women entrepreneurs, this program group focused on enhancing the sex method of the choice and recruitment procedure, along with the company training and advisory facets of this program. To greatly help with gender mainstreaming in Impulsa Tu Empresa’s selection process the group:

  • Included gender inclusive language and included pictures of women on advertising and communications materials
  • Reached off to other programs using the services of women-led enterprises in the area to construct record of prospective SGB prospects
  • Included gender that is basic concerns into the application and meeting kinds
  • Composed the choice committee of men and women

When organizations had been selected for Impulsa Tu Empresa’s company advisory and training services, there have been other adaptations to programming made to acknowledge the requirements of feminine business owners such as for instance:

  • Supplying a training that is online networking platform, which increased the flexibility of training services, so females could nevertheless fulfill their loved ones and company duties
  • Company advisors started providing ending up in business owners during off hours as well as company internet web web sites to facilitate involvement within the system for ladies entrepreneurs
  • Tailoring content to deal with challenges females business owners face, such as for example soft skills like settlement
  • Advised company on guidelines for producing resource that is human, such as for example work information and clear requirements for advertising, to simply help increase SGBs capability to recruit and market females

The group additionally respected the importance of the continuing company environment in Central America, where lots of regarding the business owners have near community ties along with strong relationships making use of their workers. This implied that staff had to activate and convince business people of this requisite of including a gendered lens in their company choices


Up to now this system has supported over 590 little and growing organizations, of which 39 per cent are women-led organizations, and thus the company has a lady senior supervisor or a lady in a vital decision-making part. These lenders have actually increased profits by on average 35 percent and created 733 brand new jobs with TechnoServe’s help. This system has additionally been able to deal with issues of use of finance for feminine business owners by mobilizing over $860,000 to women-led companies.

IKO Imagen: Enhancing The grouped Community Through Company

Yadira Veronica Bucardo and her spouse started IKO Imagen, a textile and handbag business, with little to no capital and utilized equipment for display publishing. This year, Veronica learned about tip Tu Empresa, TechnoServe’s company plan competition system, and chose to use, entering her company concept into that year’s business plan competition. The business won very first destination, securing $10,000 in money, which allowed them to shop for brand brand new gear to improve manufacturing and develop the business. TechnoServe’s market connections enabled the organization to attain off to new customers and expand into different markets. Building on these very early successes, Veronica joined Impulsa Tu Empresa in 2013, to simply simply take IKO Imagen to your level that is next of.

Veronica Bucardo, Co-Founder of IKO Imagen

IKO Imagen’s enterprize model breaks the mildew of neighborhood labor methods. The business offers work that is decent for both gents and ladies, with reasonable wages, social protection benefits, and a respectful workplace environment having a give attention to leading to the city to achieve better living criteria. The employees is composed of a team that is full-time of women and eight males, and agreements five extra females for part-time work once they have to submit bigger purchases. A number of these women can be solitary moms with few task possibilities, who is able to now depend on day-to-day sustenance to aid their own families.

The company also attempts to include gender-neutral resource that is human. Both men and women can apply to whichever jobs they feel fit their capabilities at the time of hiring. The organization provides training to all the staff on all technology and equipment. In addition, they will have partnered along with other organizations in the region to present individual development training for many of the staff.

The workers’ families accept benefits that are numerous the organization aswell. The business has partnered with two community schools to ensure that employees’ young ones get an education. IKO Imagen has an understanding with a personal doctor, whom attends to workers’ kiddies of all of the many years, making certain the families get adequate health care bills. Another advantage that the workers enjoy in IKO Imagen is versatile work schedules, and thus ladies workers can certainly still make time to satisfy their family duties such as for instance taking kids to college within the early morning, feeding them at meal and assisting these with schoolwork.

Veronica Bucardo along with her group are extremely involved with community outreach. The recognition they usually have gotten has permitted them, together with Los Angeles Universidad Centroamericana, to provide scholarships into the most readily useful pupils for the community. Veronica can be presently hunting for lovers to support a housing task, which is designed to enhance the living criteria of her workers.

The assistance Veronica has gotten from TechnoServe helps her develop her company and continue steadily to increase the life of her employees and community. Recently, IKO Imagen established a line that is new of footwear and handbags, growing their share of the market. The company’s focus on producing a comprehensive and work that is supportive lies at the heart of the success.

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